market, we can introduce computer which is very competitive and suitable for attractive market to Good market
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. Market-skimming pricing strategy.
It`s one of generic pricing strategies.
it uses high intial prices first entering, then reduce the price later to attract new buyers.
as priority, product`s quality and image must support its higher price and enough, and competitor
markets, the world has become one community making business globalization naturally.
Globalization of Companies
1) Standardization
The definition of standardization can be divided in to two groups which are marketing program and marketing process. The standardization in marketing program is a process which product design, product positioning, brand name, packaging, selling prices and custo
About 40% size of Luxury market(Department store sales standard)
Sencondhand Luxury market is expected to build up as Luxury market builds up
Strengths
- Opportunity to get luxuries
- Guaranteed quality
- Low-price
- A/S
- Resale
Weakness
Low quality rather than new product
Lack of Diversity
Opportunity
-Growth of secondhand market
-Growth of luxury m
Market?
In the mass market, price and quality are the most important factors. However, in the luxury goods market, consumers are not as sensitive to price and do not feel much difference in quality among the luxury goods. This shows how highly standardized the luxury market is. Hence, in the luxury goods market, the biggest competition factor is the brand image. This can be easily understood
standard deviation of about 7.2147%.
The rates that we found from the St. Louis Federal Reserve web site were stated in APR, so we had to divide it by 4 to get the monthly returns. The 2nd column represents the monthly reuturns for the 3-month Treasury bill secondary market for the last 60 months.
By using the average function from the spreadsheet, the average monthly returns for the 3