Course :
TOEFL, TOEIC, TOEIC Speaking & Opic, TEPS, IELTS, GRE, LSAT, SAT, General English
Information about courses, Enrollment service, Various bulletin boards
to support study and teaching communities
YBM’s unrivaled preference rate
Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a
Jinro performs Soju, wiskey, and the other alcohols business
Main office in 1445-14 Seocho 1-dong, Seocho-Goo, Seoul
Manufactory in Gyeonggi-do Icheon, Chungbuk Cheongwon, Kyungnam Masan.
Founded Jincheon Drink Corporation in Pyeongnam Yonggang in 1924,
started to produce and sell Jinro Soju
In 1970, became No.1 brand turning around Samhak
In 1998, Chamisul was
: What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부대찌개 restaurant
• Price : Estimate students’ sensitivities of menu price
customers and resulted in huge customer lose. The biggest problem for “Youngchul burger” was that they weren’t able to build a firm brand image. After an interview with the owner of “Youngchul burger”, his choice to raise price and repositioning the brand was an inevitable choice in order to meet the sky-rocketing ingredient cost. The owner clearly stated that he would never lower the
3.2 Survey & Questionnaire Design
3.2.1 Form of Response
Our team designes the form of response into 3 categories; Open question, Preference indication, Multiple questions. Referring to the survey sheets, open questions include number 1, 13, 19, 20, 22. These questions don’t influence respondents’ opinion from pre-specified categories, so our team can get versatile and wide range of respons