1-3 Mission & Objective – Bloomin’s Brands
A thousand details. A Single goal.
In the late 1980s, four friends who were all veterans of the hospitality industry had the dream of opening their own restaurant. They wanted a place with a casual atmosphere and a strong focus on quality food and service.
Vision and strategy
Vision : “No Rules, Just Right”
Mission : A thousand det
emphasizing overseas markets (particularly in China and the United States) and is keen on doing expansion globally.
(2)Visions
Mi. Pizza is committee to create customers’ satisfaction with genuine sincerity. It offers a variety of pizzas along with other side dishes such as salad, pasta, chicken wings, breadsticks, and garlic bread. All products provided by Mr. Pizza are 100% handmade and han
weeks).
- Take advantage of the store
- Ensure premium image
WeaknessRelatively high price policy (Innovative)
- Inability to reproduce customer complaints
- Low awareness
- Our focus system
Opportunity- Shared global trend
- Fast Fashion market is booming
- Fashion-conscious consumers Korea
Threat
SPA brands are competing fiercely
- Design limitations
- NO advertising strategy
Russia Food Culture
Russians frequently eat high calorie foods because of freezing climate throughout 4 seasons.
(EX) confectionery of chocolate, marshmallow, biscuits, dark bread, cream cheese and so on.
Poor climatic environment → development of processed food,
many consumption of meat
In addition
Salary of Russians is 850,000won in an average monthly
(Only Moskva standard &
3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the