분야
pptx1.1 Bloomin's Brands
1.2 Brinker International
02 The Strategic Management Process
2.1 Mission & Objective
2.2 External Analysis
2.3 Internal Analysis
2.4 Strategic Choice
03 Recommendation
3.1 Development International Market
3.2 Increase Franchise Rate
04 Reference
A thousand details. A Single goal.
In the late 1980s, four friends who were all veterans of the hospitality industry had the dream of opening their own restaurant. They wanted a place with a casual atmosphere and a strong focus on quality food and service.
Vision and strategy
Vision : “No Rules, Just Right”
Mission : A thousand detials. A single goal.
Takes food very seriously, but without taking themselves too seriously
and operating under the premise that nothing stands in the way of pleasing the customer
(중략)
4-1 Strategic Choice – Bloomin's Brands
Brands Diversification
The company's diversified business operations in domestic and international markets facilitate it to service wider customer base.
BLMN offers a diverse portfolio of restaurant concepts to cater its customer's needs.
The company operates its business under five restaurant concepts, Each of these concepts offers different dining experiences to the customers.
http://www.bloominbrands.com/home/index.aspx
http://www.google.com/finance
http://finance.yahoo.com/
2012 Annual Report of Bloomin’s Brands
2012 Annual Report of Brinker International
2009 Strategy Report of Brinker International
