2.HISTORY
when they started a icecream business? how did they manage a business?
The idea for Häagen-Dazs dates back tothe early 1920's.
Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit iceandice cream pops from a horse drawn wagon inthe bustling streets ofthe B
The width of distribution is too narrow because Cold Stone only sell the products by relying on their own physical stores. It will be a good idea to sell some ice cream like Haagen-Dazs and Naturru inthe convenience store or mart intheform of a finished product. Change is also required inthe store design. Shop-in-Shop form of stores is recommended for take-out, but nowadays, more and more cus
to keep in mind that the “word of mouth” is a critical factor between these groups which can affect the purchase decision.
As analyzed previously inthe environmental scanning, women between 20 and 30 prefer high quality (designer brands), variety, and well-being products. According to an interview, Park Soo Yun (27) responded that the measuring rule in her selection forice cream i
for four seasons
● Purchasing Power - Floating population ofthe region located the stores
● Exchange rate
Recent U.S. financial crisis and economic recession with a surge in currency exchange rates or import and sell overseas brands, companies that operate internationally renowned chains are facing a crisis. As the exchange rate rose 40% or more, the royalties tothe mainoffice also
diary products with fresh milk.
→Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone”
Ice cream = Creation!
Cold Stone’s Ice Cream is “Creation”
Rich, fresh flavor ofice cream andthe customer-chosen mix of on a frozen granite in a scrub, that simply is not available to customers, but Cold Stone create your own creation.