Branding
- 혁신적이고 차별화된 상품 : 새로운 상품 카테고리 개발
- Hortaleza Cosmetics -> Splash Cosmetincs -> Splash corporation
3. Natural Soaps
-BioLink :
몇몇 소비자들 천연성분 화이트닝 제품 선호
그린 파파야 제품 (파파야 효소는 덜 익었을 때 효능이 강하다)
오렌지 파파야 제품들보다 10% 높은 가격
쾌
1. LANEIGE의 소개
라네즈는 '94년 탄생하여 지금까지 안정 성장을 하는 한국의 대표적인 베스트셀러 화장품 브랜드이다. Successful Selection을 기본 컨셉으로 피부타입별로 세분화된 Skin care 와 Color & Texture의 고감각 Total Make-up을 구현하는 라네즈는 고객에게 최적의 피부 만족과 세련된 메이크업 감각을 선물
브랜드 였고, 2003년에도 미국 최고 마스코트 10위안에 들었다는 기사이다.
Elsie in Top Ten Sales Icons of All-Time
Elsie the Cow was voted one of the 10 top icons of all time by Advertising Age magazine and was so famous that marketing surveys in the 1940s found that 98 percent of the American public recognized Elsie. At one time, she was better known than such im
the rich distribution channel, consumer perception on luxury handbags has been changed. As handbags are now viewed as fashion statements, female consumers are willing to pay big dollars to get the latest ones. The growth of the luxury market is spurred by consumers wanting authentic feelings stemming from having luxury brand handbags and higher demand would eventually lead to a handbag inflation
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under