The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version ofthe product.
In an attempt to clarify the situation, John Pemberton declared that thename Coca-Cola belonged
The Counter < prescription only medicine
drugstore < large hospital
Transactions with drugstores↓ hard to sell products
Temporary increase in sales due to swine flu
Gift sets
Sponsorship
⇒ Practical sales X, just for temporary period
Small market, low product awareness, limits of distribution
= Online sales promotions
Exhibitions and Expos
⇒ Fail to
of invention
While searching for a medicine to mitigate
headache, he produced the syrup which
taste distinctive flavor.
He mix this composing solution with soda
and this new product ,it was sampled. Place
it on the his Pharmacy. it pronounced
"excellent" and placed on sale
Diversification of distribution channel
become established real-name financial transaction system → whole
medicinal stuffs. Also, all the products proved their high quality by passing Japanese Food and Drug Administration which is stricter than European Union’s. it means that The Face Shop has the advantages than other cosmetic companies.
② Diversity of products line
The Face Shop has vary product line, whole product numbers are almost 600. Compared to other domestic cosmetic firms manufactur
of a King who uses alcohol to seduce and impregnate a female courtier. The historic drink of choice was ‘soju’ a rough rice wine with a fearsome kick, which was often distilled in Buddhist monasteries. Historically a wide variety ofmedicinal alcohol was also produced, mainly at home, utilizing special herbs and plants. Recently traditional Korean alcohol is attempting something of a comeback