TheVirtual Project
•전략적인 목적으로 제휴, 일정기간 동안
특정한 목적을 이루기 위하여 구성.
목표가 달성되면 해제되는 일시적 조직
•정보기술과 전자적 의사소통의 발달에 기인
공유된 목표를 지니고 정보와 지식을 교환
일종의 학습조직
Q___A
1. Which virtual project problem
the CFO
The Total Number of Employees : 95,000
The dominant perspective
“Engineering-centric” view
Dell’s perspective
Selective view
The Result:
The Direct Model
Focus on limited area
Fewer things to manage
Fewer things to go wrong
Virtual Integration
The blurring of the traditional boundaries in the value chain among suppliers, manufacturers,
1. Virtual World
Definition of VW
•What is Virtual World?
- Computer-based simulated environment intende
You can do everything that you want! It’s ‘Synthetic Worlds’
by Edward Castronova (Economist)
Second Life
- 3D VW created by its Residents
- 2003, by Linden Lab.
- The World-Most-Popular SVW
- Total User: 17 Million (2009.12)
Linden Lab.
- Founded in 19
the incarnation of a god on earth, and this usage of the term came from the gaming and 3D chat worlds. An former avatar is a caricature, not a realistic photo and can be a simple image or a bizarre fantasy figure, but nowadays it is changing.
Have you heard about virtual avatar? Digital fashion models have been promoted, using the latest in Computer-generated imagery, but these are usually
원가주도 전략 (Overall Cost Leadership)
저 원가전략
- 효율적인 경영을 통한 최소 비용 소비, 저 가격 전략으로 경쟁자를 압도.
- 최신장비에 대한 높은 투자 비용, 공격적 가격정책 등을 통하여 초기 손실을 감수,
높은 시장 점유율을 구축한다.
EX) McDonald`s, Wal-Mart, Fe Dex