Purpose and Values
Gapinc. is a brand-builder.
We create emotional connections with customer
around the world through inspiring product design,
Unique store experiences and compelling marketing
New CEO, Pressler
저조한 실적의 200개 상점을 문 닫게함
초과 재고 줄임
광범위한 고객들의 선호도 시장 조사 실시:
극적인 전환(2002-2003)
Apparel Sales
Specialty Store
Big Size
Baby Boomer
Wal - Mart
Fast – Fashion
Change of Customer
1946 – 1964에 태어난
8천 만 명의 Baby Boomer인
중·장년층 소비자에게 주목
“ 여성 Baby Boomer ”
매년 의류에 410억 달러 지출
소비자
자신 스스로
스타일을
연출시키길 원함
다양한 브랜드,
디자이
andthe western countries retail industry. In addition, this report will also analyze the different types of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FA
The specialty retailer UNIQLO is the Group's mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom ac
and 1964) are aging. The median age of the Harley customer, which was 35 in 1987, is now closer to 47. Average purchaser of a U.S Harley-Davidson motorcycle is a American married male in his mid-forties have a household income of $85,000. Over three quarters of the sales of Harley-Davidson motorcycles are to buyers with at least one year of education beyond high school. 34% of the Harley-Davidso