to use. The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful."
2. External Analysis
about Google
Founded: Menlo Park, California (September 27, 1998)
Headquarters: Mountain View, California, USA
Key people: Eric E. Schmidt, CEO/Director
Sergey Brin, Co-Founder, Technology President
Larry E. Page, Co-Founder, Products President
George Reyes, CFO
Industry: Internet, Computer software
Revenue: 1
and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.
the black since 1996
- The most popular online shopping website withthe longest time of users’ stay
eBay Inc. (eBay) is one ofthe successful online business corporations. The very beginning of eBay goes up to 1995. Pierre Omidyar founded Auction web. In 1997 the name was changed to eBay. They were one of few who had survived from .com bubble in late 1999 and since 2001 they proceeded new
to be failed. In this project, we attempt to figure out strength and weakness of PRADA 3.0, its current position, andthen analyze its factor of failure, by using some analysis tools. After that, we try re-marketing for PRADA 4.0 and branding PRADA phone series as high-end brand.
B. LG
LG Corporation is the second largest corporation in South Korea after Samsung Corporation. LG Electronics w