leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (movies, TV)
Entertainment marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
T
Leisure Time Weekends, Holidays
Vacation season Weekends, Holidays A lot of free time
Life style Interested in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Te
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
change their color. For example, people go to mountain for flower tour in spring and go to mountain for seeing autumn color.
Secondly, each mountain has character. For example, one has a lot of rocks and others have a lot easy course. So Diverse scenery has its own appeal and people sense a lot of thing.
Thirdly, people want to see special object on the mountain. In Korea, there are a lot of
it as a part of the tourism industry. As casinos generate employment, income, and tax revenues and stimulate the regional economy, people do not consider gambling to be such an immoral activity as they did in the past. More people than ever before have dramatically shifted their attitudes about gambling. Now is the time to cognize casino as a rightful leisure activity, not an immoral gambling.