will improve the shopping experience ofthe customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR inTourism /
Tourism is accountable for 30% ofthe world’s exports of services, 6% of overall exports of goods, andisthe basisofthe service cultur
As mentioned above, Kraft reframed its categories into four: Health & Wellness, Quick Meals, Snacks, and Premium. This set of different product categories can be Kraft’s business level strategy. The first category is Health & Wellness. Firstly, they are listening to consumers as creating more Better-for-You choices. Kraft is listening at their consumers around the world are telling them they wa
to calculate but it has problems that it totally ignores other lower-probability cases. The most sales’ case is fine but what if annual sales turn to be the lowest one, 1,350lbs? It could be a serious problem because the company could get damaged andin trouble. Their expected cash flows will decrease and NPV might become to be negative.
So, the most reasonable method isto cover all ofthe
you think ofthe company’s product strategy and product range? Do you agree with the matrix approach described in Figure B ofthe case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품
활력을 불어 넣을 것으로 예상된다.
2. What strategic imperatives does the evolving structure oftheindustry have for automobile companies?
제품 개발 프로세스가 점차적으로 발전하면서 새로운 모델을 출시하는 데에 필요한 시간과 자본이 상당히 줄어들게 되었다. 이 말은 곧 좀더 다양한 모델을 낮은 가격으로 생산할