in Korea yet simply do not head out of its role as nutritional foods.
Anyway, we still have growth potential market for milk. Because ofthe change of generation, it has developed for the generation to meet themilk. In order to preempt to potential market, we need a new marketing strategy.
⇒ Milkmarketinthe maturity
b. Themilkmarketinthe past and now
- Before the functio
EXECUTIVE SUMMARY
The appearance ofthe new product inally, banana is white> inthe banana flavor milkmarketisthe hot issue ofthe field. Turning the idea of banana milk = yellow into banana milk = white, it seemed to success catching the people's attention. They named their product inally, banana is white>, and it imply its competitors have artificial color in contrast with it.
milk requires the highest quality of taste and freshness through all the process from the ranch tothemarket. Lots of people today receive milk. Each time when they drink milkthey expect freshness. Therefore the company should predict the exact demand, construct sophisticated customer database, logistics & SCM system to maximize the profit. Electronic industry which is different from diary indu
to be homogeneous and remove the microorganism again. then themilk getting a high temperature is cool by freezer.
• material milk
use marketing milk, powdered milk,
If marketing milk, using intact, or removing grease. skim powdered milkis more better than powdered milk.
• removing grease method
Don't use centrifugal, storage themilkin freezer one day. Then put away the ye
milk company strengthen new product
development, marketing activity and so forth.
⑤ Competitive advantage ofmilkmarket
- Now domestic milkmarket's sales is occupied by Seoul milk, Maeil milk, Namyang
milk so called Big 3
To attetion milkmarket's industry chracters is that each product's brand-power is important. Brand which stored in consumer's memory is go to buying. Aft