are discontinued, so milk company strengthen new product
development, marketing activity and so forth.
⑤ Competitive advantage ofmilk market
- Now domestic milk market's sales is occupied by Seoul milk, Maeil milk, Namyang
milk so called Big 3
To attetion milk market's industry chracters isthat each product's brand-power is important. Brand which stored in consumer's memory
4. Strategic Groups withinthe CSD Industry
* Strategic group
All kinds of soft drinks fit into strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola arethe rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding thei
The alder tree
1-5. Who needs Morning care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take careof colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background of market establishment (domestic)80% of alcohol c
the virus as well. Cows can also catch FMD from the semen ofinfected bulls. Control measures include quarantine and destruction ofinfected livestock, and export bans for meat and other animal products to countries not infected with the disease.
Just as humans may spread the disease by carrying the virus on their clothes and body, animals thatare not susceptible tothe disease may still aid in
areincreasing. Thetop ofthatis Dr.You. And also Dr.You combined food with science, medecial project.
- Upper the diagrams present that after Chinese milk scandal, eating food patterns changing and healthy food market scales areincreased. -
Based on These three reasons, we will look carefully about product and promotion in 4Ps strategy.
Ⅲ. Dr. You's Marketing Mix (4Ps)