The number one companies of GentingBerhad (雲頂有限公司) and Resorts World Berhad (名勝世界公司) have expanded its business into the fields of stock investment, agriculture, hotel, real estate, paper industry, power plant, public enterprise, resorts, golf fields, real estate managing and apartment lease, and placed in 60th and 64th among ‘500 International Chinese Corporations’ re
Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant public opinion
She analyzed the meaning of public opinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
the requirements
market ideology
steering rather than rowing
leveraging change through the market
in‘책임운영기관의 설치·운영에 관한 법률’
1. research institute
2. education and training institute
3. cultural facilities
4. medical institution
5. facilities management institution
- executive, business character
- performance can be measured
- mak
or politicians who influences people highly with little social contact.
Virtual opinion leaders in SNS
-Elite tweeters with many followers
-Use social network services for political participation
The Two Step Flow Theory
Opinion leaders “selectively” collect info
=> They tweet => Thepublic picks up
these info and takes them into account when
forming public opinion
the next state: Growth stage. All this happens in its introductory stage. The game gets public attention and more and more game companies release copycats of the game in growth stage. Huge and famous game manufactures have some advantages in this point. Even they came into the market late in the growth stage, they can get sufficient market share of the game by using their brand value and characte