Chapter II
Research Purpose/Aim
II.1 Why we selected mountain tourism?
As we said in our previous pages, in Korea, there are a lot of mountains. Almost every town has their mountain. Mountain related a local people from old time and familiar with local people. So, Although Korean Mountains are not for professional climber, we thought Mountain tourism is important in Korea.
Based on our pu
8. 온라인 커뮤니티의 이용동기
온라인 커뮤니티에서의 특성으로 이용 동기는 일찍이 Amstrong. Hagel(1996)에 의해 ‘욕구’라는 개념으로 구분되어 온라인 커뮤니티의 분류기준으로 사용되었으며, 그 후 많은 연구들이 ‘욕구’로써 이용동기의 의미를 대신하였다. 이러한 ‘이용동기’는 또한 다른
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each department is clear so OB doesn’t have to waste time to figure out what is done by which department and responsibility of each department is recognizable which encourage each department to perform its business with the less mistakes. This changed organization culture has
of the service industry. The point of hotel in terms of post-capitalism is that it makes a profit by offering goods and rather immaterial services. This is the main reason why tourism is referred to as an industry without a chimney. Our team considers it is worthwhile enough to reach for hotel as an essential component of contemporary service industries and investigate its organizational change.