The meaning of Seol Wha Soo:
SulwhaSoo is a cosmetics from Amore Pacific developed by the cooperation with the Kyung Hee University Oriental Medicine Department based on the evidence of traditional oriental product. The meaning of the brand is 'Blossoming a beatiful snow flower on top of a branch called Age. It's a metaphor of dried tree branch during winter with piled snow on the branches look
university students. Because we can get our result from them easily. And university students are usually important potential consumers to company because especially women students are main consumers of cosmetic company.
- The result of investigating
It turned out that the brand, 'Man holding flowers', is the most famous brand of So-mang and the rest of three had almost same popularit
university town, residential area and anywhere many people live, there are surely fast food restaurants. And, because they sell limited product, like hamburger, or chicken, it is obvious that the competition among fast food brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the mark
university students don’t perceive YC burger as a premium burger and don’t expect much on YC burger’s quality influencing YC burger’s WTP.
5. Recommendation
Through our various surveys and interviews it was evident that “Youngchul burger” was facing difficulties after their renovation. The rather radical change in burger price and brand positioning confused a lot of customers and r
1. Brand Introduction
헤지스는 2000년 8월 출시된 LG패션의 고품격 트래디셔널 캐주얼 브랜드이다. 영국의 The University of Cambridge 의 rowing club(보트클럽)에서 유래하였으며 영국의 에드워드 가의 전통과 명예를 상징해온 문양으로 english pointer의 모습을 h자로 형상화한 심볼을 사용하고 있다.
헤지스는 도전정