Part 1 - 2. THE PROCESS OF INNOVATION OF CJ
Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
The most important reason Jeil-jedang separated the company from Samsung in 1993 was related to Korean government’s policy at that time. Past president Kim Young-sam carried out policy, in which prominent conglomerates should focus on two or three fields of their business. By doing t
experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the comparative advertisement that is a new type of advertisement technique carrying on the existing advertisement technique and to approach comparative advertisement effectively and easily through some case.
Ⅱ. Literature Review
1. Abstract
1. Flexibility(유연성)
변화하는 경제 환경에 서비스가 대응하는 정도를 나타내는 척도
ex) 여러 지역에 입지를 분산한 기업은 특정 지역경제 쇠태에 따른 위험 줄일 수 있다.
2. Competitive Positioning(경쟁적 위치선정)
경쟁자를 고려하여 자신의 위치를 상대적으로 구축하는 방법
ex) 복수입
information)
4) 이타주의(altruism)
5) 초기 가족의 교정적 재현(corrective recapitulation of the primary family group)
6) 사회화 기술의 발달(development of socializing techniques)
7) 모방 행동(imitative behavior)
8) 대인 관계 학습(interpersonal learning)
9) 집단 응집력(group cohesiveness)
10) 정화(catharsis)
11) 실존적 요인들(existential factors)
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