분야
ppt2. Corporate analysis
3. Marketing analysis
= 4P & STP
= Foreign market strategy
4. Weak Points & Solutions
5. Conclusion
- earn more money
- Female`s socialization
- expand consumer
- expand cunsumers
right
CURRENT TREND
- expand new currency net
A specialty store
stagnation
- selling cosmetic stuff
in drug store
Competition TREND
- competition globalize
- diverse of competition
aspect
- selling importation
cosmetic product
resonable price
high grade image
product testing
natural product
low brand image
belief shotage
competition with high
brand Low entry wall
depression-> preference low-cost
expand teenagers use
marketing overseas
expand well-being culture
competitors online brand
launching
limite low-cost
Full of domestic market, the faceshop
has developed a foreign market plan
since the beginning stage of the carrer.
USA and Canada : General concept of
‘Well being’ + ‘naturalism’
High quality compare to the price
East Asian : Kwon Sang Woo,
Interrior of the shops -> naturalism concept
