[경영학]넥센 타이어 경영전략(영문)

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2010.09.08
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[경영학] 넥센타이어 경영전략(영문)

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[국제경영] 금호타이어 중국진출 전략

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소개글

[경영학]넥센 타이어 경영전략(영문)에 대한 자료입니다.

Introduction
Mission of the organization
Missions
Choice and Focus
Define and assess the organization's strategy.
Identify its customers and/or constituents; and its competitors.
How Firm is organized
Formal structure
Describe the decision-making process.
How does the organization manage change?
Leadership style of Nexen Tire
Organizational Heroes
Motivational environment
Effectiveness of organizational communication
Process of control
Types of control
Financial control
Operational Control
Innovative managerial practices
How is entrepreneurship encouraged
What ethical dilemmas are faced?
Roles of technology
Access our interest in joining Nexen Tire
Why or Why not?
How?
Internal environment of Nexen Tire
Organizational Culture
Relationship between labor and capital – as a sustainable point of view
Management of belief
Realize sustainable development
Organizational Structure
Ethics in management
Management Strategy
Differentiation Strategy
One-stop service
System management
Conclusion
References & Bibliography

본문내용

Leadership style of Nexen Tire
Nexen Tire Corporation is famous for their leadership style. In the process to operate a company or corporation, planning is very important process. To lead this planning or strategizing leadership is acquired for the development of the corporation. To develop one’s strategy heroes of the company is very important for the leadership and the culture adjustment, and organizational communications.

Organizational Heroes
Thus, Nexen Tire has a company heroes in Nexen tire are Byung-Woo Lee as vice president sales division, Hyun-Bong Lee, and Nexen’s CEO Hong Jong Man. They focus on enlarging domestic sales and global marketing strategy. Thus, his overall goal was to improve the company's market share and provide a hub for future marketing efforts. Also, Nexen Tire was looking for a web solution that not only would serve their goal of creating a unique marketing hub, but also one that was flexible, dynamic, and easy to update. Thus, He used e-business strategy and B2B business strategy using IT and Web portals to link organizations vertically in supply chains. He helped to achieve the company’s goal improving the benefit of Nexen Tire.

Motivational environment
Another thing that Nexen Tire became well-known company is that Nexen emphasized the motivation to understand importance of environmental operation and minimize environmental pollution. All organizations and employees in Nexen Tire according to the environmental- operation system must abide to establish environmental management system continually increasing the positive aspects of the company’s organizational environment. In addition, Nexen abides by the regulations that are interrelated to the domestic and international environment.

Effectiveness of organizational communication
For the company to be successful as Nexen tires, company should possess effective organizational communications. Internal communication in Nexen Tire is divided into two parts such as downward communication and upward communication. In the process of downward communication, every employee receives a copy of the strategic plan, to understand and be ensured about the goal and the objectives. Nexen holds management meetings at least every two weeks reporting their job process. Employees receive yearly performance reviews including their goals for the year, updated job descriptions, accomplishments, needs for improvement, and plan to help the employee accomplish the improvements.
Upward organizational communication in Nexen Tire is the communication between team members and supervisors. All supervisors meet one-on-one at least once a month to discuss how the separate jobs of each employee. After that they work on input-output model to improve the company’s transformation according to the feedback of the employee to the supervisor. Nexen Tire established these kinds of internal organizational communication that helped Nexen to constantly progress.

Process of control
Types of control
Control to the customer’s feedback is important process for the economical development of the corporation. Nexen Tire uses three types of control such as: feedforward control, financial control, and operation control. These control help to develop to support input resources for the company.
.
Financial control
Nexen Tire processes feed-forward control. Feed-forward control focuses on the regulation of inputs (human,,material, and financial resources that flow into the organization) to ensure that they meet the standards necessary for the transformation process. Through the type of control Nexen could acquire quick feedback from the customers for the better improvement according to the desire and support of customers.
Nexen Tire controls financially well. Thorough the financial control table, it is well shown how well Nexen tire control their finance.

그림 2 Balance Sheet

Operational Control
In addition to financial control, Nexen Tire has a well qualified ability in operating system. In Nexen Tire, operational control systems are designed to ensure that day-to-day actions are consistent with established plans and objectives. Nexen Tire focuses on events in a recent period. Operational control systems are derived from the requirements of the management control system. Thus, corrective action is taking where performance does not meet standards. This action involves training, motivation, leadership, discipline, and termination.
The present age has become informative era. Thus, the information is very important in order for the economy or the company to succeed. Information system in Nexen helps to build a strategy to help gain competitive advantage. Nexen gathers customer’s information from the feedback, and then develop their input resources to the satisfactory of both customers and suppliers. Therefore, information system plays a great role to globalize Nexen Tire.

Innovative managerial practices
How is entrepreneurship encouraged
The pr

참고문헌

Reference

위키피디아http://ko.wikipedia.org/wiki/%EB%84%A5%EC%84%BC%ED%83%80%EC%9D%B4%EC%96%B4

한겨례신문
http://www.hani.co.kr/arti/society/labor/360760.html

서울경제
http://economy.hankooki.com/lpage/industry/200710/e2007102419580447580.htm

한국경제
http://www.hankyung.com/news/app/newsview.php?aid=2010051157471

#경영전략 #타이어 #넥센 #경영학 #영문

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