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분야
pptx2.Birth of Toyota
3.Growth of Toyota
4.The Toyota Way
5.Decline of Toyota
6.How did this happen?
2009-2010 vehicle recall : possibility of the decline of Toyota
The beginning of Toyota’s recall
Car collision killing four people in a Lexus ES 350 in San Diego
on August 28th, 2009
Quality problem with Toyota vehicles was widely known
Recalling 4.2 million vehicles in Nov 2009
Comparison with Weitzel and Jonsson`s Model of Organizational Decline
Stage 1 : Blinded
Problems consisted from 2005
Problems being reported, but executives did not recognized them
Stage 2: Inaction
Seeing customer dissatisfaction rises, but little effort made to handle
Managers focusing on expanding market share
Announcing in 2002 “Toyota will own 15% of world market by 2010”
WSJ mentioned :
“sacrificed quality control in return for higher world market share”
Comparison with Weitzel and Jonsson`s Model of Organizational Decline
Stage 3 : Faulty Action
Corrective actions : concealing, bribing, blaming, and recall
corrective actions are wrong or not making enough improvements
turning of strategic direction needed : return to quality-oriented Toyota
Stage 4: Crisis
- By the time this stage has arrived, only radical changes in
strategy and structure can stop decline
Toyota has not reached stage of crisis yet
Culture(Toyota Way) is still effective and highly performing
Old managers still receiving respect in the company
Without additional effort, may fall into crisis or slip into dissolution
