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분야
ppt2.Conservation International
3.Shade-Grown Coffee
: The Chiapas Project
4. Beyond Chiapas
: Starbucks’New Coffee-Purchasing Guidelines
5. Dealing with the Fair Trade Movement
& Looking Forward
Embrace diversity as an essential component in the way we do business
Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee
Develop enthusiastically satisfied customers all of the time
Contribute positively to our communities and our environment
Recognize that profitability is essential to our future success
Since 1991, Starbucks had contributed $1.8million to the international relief and dev. nonprofit CARE to support its community dev. projects such as promoting literacy and clean water supplies in coffee-origin countries.
In 1999, a Corporate Social Responsibility (CSR) department was formed with 5 areas of focus:
Business practices
Environmental issues
Community affairs
Corporate giving
Starbucks foundation
In 2001, Starbucks had donated $7.3million in cash and kind
① Starbucks had purchased almost 90% of its coffee at variable prices tied into the prevailing wholesale market price.
▶ In 2002, Dramatic shift to buying 74% of its coffee at outright fixed prices, with 31% being long term contracts.
②The introduction in 1999 of environmental preservation efforts focused on shade-grown coffee through an alliance with the nonprofit Conservation International.
