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분야
ppt- Definition
- History
2. Example
- Innocentive
- Threadless
- iStockphoto
3. Crowdsourcing VS Outsourcing
4. When to use
- Insourcing
- Outsourcing
- Crowdsourcing
5. Benefits and Drawbacks of Crowdsourcing
6. Solution
7. Conclusion
8. Reference
9. Q&A
ex) Wikipedia, Youtube
The development of online technology → no more physical limitation
- Past: community within the same area
- Present: all over the world.
⇨ Improvement in standards of online users, Rising
number of Proteur(Amateur like professional)
Case of Innocentive
- In 2007 the Oil Spill Recovery Institute (OSRI) posted an InnoCentive Challenge to remove frozen oil of Prince William Sound
⇨ John Davis, the Solver who won $20,000 for solving the Open Innovation Challenge posted by the Oil Spill Recovery Institute.
Video clip
New Yorktimes article
항목 아웃소싱
(Outsourcing) 크라우드소싱
(Crowdsourcing)
참여형태
(Participation) 소수 전문가 중심
(small experts) 다수 비전문가 포함
(many non-experts)
정보공유형태
(Information) 폐쇄형
(Closed) 공개형
(Open)
결과특성
(Result) 우수성
(Excellence) 다양성
(Variety)
연구형태
(Research) 더 깊게
(Deeply) 더 폭넓게
(Widely)
활용지성
(Use) 개인 지성
(Self intelligence) 집단 지성
(Collective intelligence)
통계 현상
(Statistic) 파레토 법칙
(Pareto's law) 롱테일 현상
(The long tail)
[Articles]
- The Rise of Crowdsourcing By Jeff Howe
http://www.wired.com/wired/archive/14.06/crowds.html
- Crowdsourcing (Milk the masses for inspiration) By Jessi Hempel
http://www.businessweek.com/magazine/content/06_39/b4002422.htm
- Crowdsourcing is broken-How to Fix It By Scott Belsky
http://www.businessweek.com/innovate/content/jan2010/id20100122 _047502.htm
- The billion-man research team By Rhymer Rigby
http://www.ft.com/cms/s/2/cec39da4-a04e-11db-9059-0000779e2340.html
- 아웃소싱? 웹2.0 기업은 크라우드소싱!! - 랭키닷컴 컨설팅사업부 이승준 과장
http://www.zdnet.co.kr/Reply/trackback.aspx?key=00000039164842
- 대중의 지혜를 내것으로 크라우드 소싱에 성공하려면 - 유재훈 연구원
Weekly 포커스, Business Insight (1089호)
- Crowdsourcing: Your recession-Proof Marketing Strategy, Paul Marsden
[참고 논문]
Rules of Crowdsourcing: An Emerging Business Model(working paper), Onook Oh Gregory D. Saxton Rajiv Kishore
[참고 서적]
Crowdsourcing:The Coming Big Bang of Business and How It Will Change Your World. ,Jeff Howe
[참고 사이트]
- http://en.wikipedia.org/wiki/Crowdsourcing
- http://crowdsourcing.typepad.com/
- http://www.istockphoto.com
- http://www.innocentive.com/
- http://www.threadless.com/
