![[마케팅] Alibaba.com 알리바바와 마케팅윤리-1](http://images.happyhaksul.com/thumb/535/534890-0001.gif)
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![[마케팅] Alibaba.com 알리바바와 마케팅윤리-5](http://images.happyhaksul.com/thumb/535/534890-0005.gif)
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분야
ppt1.What is Alibaba.com
2.Business structure
3.SWOT analysis
4.Marketing ethics
A truly global network for importers and exporters of raw materials, component parts and finished goods
Happy culture
Leading advantages
Huge Chinese market
Easy system
Worldwide trade
Internet-based trade
Scam transaction
Internal investigation
Widespread fraud
Red Ocean
Protest from environmentalists
Marketing Ethics Issue
