[인사관리] 스타벅스 코리아의 HRM 분석(영문)

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2011.10.05
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[인사관리] 스타벅스 코리아의 HRM 분석(영문)

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[스타벅스마케팅] Starbucks 성공의 전략 분석

스타벅스 경영전략 및 사례 연구

소개글

[인사관리] 스타벅스 코리아의 HRM 분석(영문)에 대한 자료입니다.

 Introduction
 Organization
 Benefit
 Recruitment
 Training
 Performance Appraisal
 Challenge
 Conclusion
 Reference

본문내용

Who are the right people for the Starbucks?

 Coffee man
- People who have a lot of knowledge about coffee and passion. Not only they love coffee but also they should pursue the best.

 Culture man
- People need to know that Starbucks is a place that creates new culture.

 Customer man
- Customers are our future, so we should understand and respect them. Also, customers must receive a feeling of satisfaction from their drinks to service.

Organization

1. Professional Services Careers
 Administrative and Support Service
 Business Development
 Call Center
 Communications
 Design
 Engineering
 Facilities Development and Management
 Finance & Accounting
- The Finance team is a key strategic partner in guiding Starbucks to continued growth and profitability.
 HR(Partner Resources)
 Information Technology
- The IT professionals here are doing some pretty amazing, innovative, industry-leading work.
 Legal
 Marketing / Social Responsibility
 Operations
 Procurement
 Quality
 Sales
 Supply Chain Operations
-How do we get coffee, cups, chairs and more to over 16,000 stores? With a world-class organization.
 Research and Development (Drinks/MD/Food)

2. Retail Careers

Retail Positions

 B3/Barista

Job description
Baristas are the face of Starbucks. They create uplifting experience for the people who visit our stores and make perfect beverages – one drink and one person at a time.

Qualification & Capability
To provide excellent customer service and fit customer satisfaction, they need diligence and accountability. They have to work with lots of partners, so they need cooperative mind and consideration for others.

Daily task
Starbucks store sets up different work hour on every day, so there is a advantage that employees can experience different job task. Basically, Baristas and B3 work 5hours per day, but according to the store situation, they

참고문헌

Reference
 http://www.icmrindia.org/casestudies/catalogue/Human%20Resource%20and%20Organization%20Behavior/HROB068.htm
 http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html
 http://job.shinsegae.com/job_intro/starbucks/starbucks01.jsp
 Google images (www.google.ca)
 http://blog.naver.com/khan1968?Redirect=Log&logNo=150008859628
 http://www.telegraph.co.uk/finance/jobs/inside-hr/8293569/Inside-HR-Interview-with-Sandra-Porter-HR-director-at-Starbucks.html

#인사관리 #HRM #스타벅스 #스타 #벅스

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