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분야
docCONTENTS
1. Introduction of the Entire Project
1.1 Project purpose
1.2 Reason for selecting the industry
1.3 Reason for selecting the two companies
2. General background and current trends of the Restaurant Industry
2.1 Definition of the Restaurant Industry
2.2 Significance of the Restaurant Industry
2.3 Specific Characteristics of the Restaurant Industry
2.4 A History of the Restaurant Industry
2.5 Competition in restaurant Industry
3. Introduction of the Krispy Kreme Doughnuts & Einstein Noah
3.1 Company History
3.2 Current trends
3.3 Current Strategies
3.4 Company future
4. Financial Statement Analysis
4.1 Introduction of the Financial Statement Analysis
4.2 Common-size Analysis of Krispy Kreme Doughnuts, Inc.
4.3 Comparative Analysis of Krispy Kreme Doughnuts, Inc.
4.3 Common-size Analysis of Einstein Noah Restaurant Group, Inc
4.5 Comparative Analysis of Einstein Noah Restaurant Group, Inc
4.6 Ratio Analysis of Krispy Kreme Doughnuts, Inc. & Einstein Noah Restaurant Group, Inc
5. Financial comparative Analysis of the Krispy Kreme Doughnuts & Einstein Noah
5.1 Common-size Current Asset Analysis of Krispy Kreme Doughnuts & Einstein Noah Restaurant
5.2 Comparative Net Income Analysis of Krispy Kreme Doughnuts & Einstein Noah Restaurant
5.3 Inventory Turnover Ratio of Krispy Kreme Doughnuts & Einstein Noah Restaurant
6. Recommendation for the Krispy Kreme Doughnuts & Einstein Noah
7. Summary
8. References
Project purpose
We will take one step more in addition to analyzing the financial status of each company, and make suggestions at the companies’ point of view, and strategies for each country’s market. Thus, further realistic implications and practical applications to the real market will be suggested after the three kinds of analyses are done.
Especially we select restaurant industry of hospitality. And we compare two companies in the industry. Specially, we concentrate on the companies’ financial statement because we have learned about accounting. We think that we can know the companies’ status or trend through the financial analysis
2. Reason for selecting the industry
The reason we selected the restaurant industry is that restaurant industry is showing improvements and seems poised for long-term growth. A fast-paced restaurant’ chain and high brand in the industry is becoming bigger and bigger in the world. Actually, South Korea students can easily see U.S restaurant chain. So we wonder why The U.S restaurant is in Korea besides another country. Surely the reason can be special companies’ management or marketing and so on. But the becoming of restaurant’ chain in the world isn’t easy if there is not the restaurant’s good financial status. So we selected restaurant industry
- http://www.krispykremes.com
- ycharts.com
- yahoo.finance.com
- McGraw-Hill, (2011), “Financial Accounting: Information for Decision”, Wild & Kwok
- Weygandt, Kieso, (2008) “Kimmel & DeFranco Hospitality Financial Accounting”, Wiley
- Report 1029, U.S Department of Labor, U.S Bureau of Labor Statistics, May 2011
- Riverbed case study, Einstein Noah Restaurant Group, 2009
(http://www.riverbed.com/us/assets/media/documents/case_studies/CaseStudy-Riverbed-Einstein.pdf)
- U.S. Securities and Exchange Commission, Annual Report of KKD
- U.S. Securities and Exchange Commission, Annual Report of BAGL
