Orgdot: A Fashion and Social Enterprise in South Korea

( Yoon Jung Lee )  한국마케팅과학회, Journal of Global Fashion Marketing [2012] 제3권 제1호, 42~53페이지(총12페이지)

TAG Social enterprise, Korean fashion industry, Social responsibility, Triple bottom Line, Fashion marketing

Advertising Images of Men: Body Size and Muscularity of Men Depicted in Men`s Health Magazine

( Jae Hee Jung )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제4호, 181~187페이지(총7페이지)

TAG Men, Advertisements, Magazines, Body size, Muscularity

The Impact of Shopping Orientations on U.S. Consumer`s Retail Channel Choice Behavior toward Luxury Goods Purchases

( Ji Hyun Kim ) , ( Hyun Hwa Lee )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제4호, 188~199페이지(총12페이지)

TAG Luxury goods, Shopping orientation, Repeat purchases, Multichannel retailing, Patronage behavior

Korean Beauty in a Global Cultural Context

( Eun Ju Ko ) , ( Eun Ha Chun ) , ( Seul Gi Lee )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제4호, 200~212페이지(총13페이지)

TAG Korean beauty, Traditional culture, Lifestyle, Experiential marketing, Globalizing strategy

Social Media and Luxury Brand Management: The Case of Burberry

( Mi Chel Phan ) , ( Ricarda Thomas ) , ( Klaus Heine )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제4호, 213~222페이지(총10페이지)

TAG Social media, Luxury brand management, Burberry, Blog, Forum

The Mythological Aspects of Country-of-Origin: The Case of the Swedishness of Swedish Fashion

( Jacob Ostberg )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제4호, 223~234페이지(총12페이지)

TAG Authenticity, Branding, Country-of-Origin, Mythologies, Sweden

全球時尙營銷活動

( Kim K. P. Johnson ) , ( Mi Young Lee )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제3호, 115~116페이지(총2페이지)

TAG Global fashion marketing, Fashion brand Literacy, Personal Luxury value, Pop-up fashion stores, Fashion brand consumption, 전구시상영소, 全球時尙營銷, 시상품패소양, 時尙品牌素養, 개인사치품가치관, 個人奢侈品價値觀, 유격시장점, 游擊時裝店, 시상품패소비, 時尙品牌消費

把虛의的感情融入到時尙品牌的識別中: 在相互依賴的亞洲情境中理解品牌識別關系

( Man Lok Lam ) , ( Wing Sun Liu ) , ( Chester Kin Man To )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제3호, 117~129페이지(총13페이지)

TAG Interdependent self-construal, Chinese consumers, Brand Literacy, Assumed emotion, Qualitative consumer research, 상호의존적자아해석, 相互依存的自我解釋, 중국소비자, 中國消費者, 품패식별, 品牌識別, 허의감정, 정성고객연구, 定性顧客硏究

個人的奢侈品價値與時尙品牌消費的關系: 美國人口特征差異的探索性分析

( Hye Young Kim ) , ( Jeong Ju Yoo ) , ( Doo Young Choi ) , ( Ji Eun Kim ) , ( K. P. Johnson )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제3호, 130~138페이지(총9페이지)

TAG Personal Luxury values, Luxury brands, Fashion marketing, American consumers, Demographic variables, 개인사치품가치, 個人奢侈品價値, 사치품품패, 奢侈品品牌, 시장영소, 市場營銷, 미국소비자, 美國消費者, 인구요소, 人口要素

對于"閃現時裝店(Pop-up Fashion Store)"的顧客態度以及購買意圖硏究

( Jay Sang Ryu )  한국마케팅과학회, Journal of Global Fashion Marketing [2011] 제2권 제3호, 139~147페이지(총9페이지)

TAG Pop-up retail, Impulse buying, Hedonic shopping, Fashion involvement, Fashion marketing, 섬현시장점, 閃現時裝店, 충동소비, 沖動消費, 향수성소비, 享受性消費, 융입시상성, 融入時尙性, 시상영소, 時尙營銷

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