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중국비즈니스연구 - 롯데리아의 중국진출 - 실패 원인, swot분석 에 대한 자료입니다.
본문내용
중국비즈니스연구
-롯데리아의 중국진출
< 목 차 >
Ⅰ.VMS ································································· 1
Ⅱ.1차 진출 ···························································· 2
1. 5C
2. 5P
3.실패 원인
Ⅲ.2차 진출 ···························································14
1. 5C
2. 5P
3. STP
4.실패 원인