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분야
ppt2. Market situation
3. Exploratory Research
4. Problem definition
5. Hypothesis
6. Research Design
7. Research Analysis
8. Marketing strategy
9. Limits
- The only green tea product using English as a brand name
- Green tea leaves imported from china
- 30% of imported tea leaves contained
- Target on young people
- Mottos : natural, best and youth.
- Category : 1.5L(\1,983) / 500ml(\865)
340ml(\815) / 180ml(\410)
2. Market Situation - competitors
- It goes more than 30% larger every year. (twenty billion won)
- Bo-Sung Green Tea (Dong-Won F&B ) has the biggest
market share of 45% in green tea market.
- The premium market of green tea has begun.
- Many competitors
1.About Taste
Responders like week taste green-tea as much as
thick taste green-tea
- Responders think bitter taste is different from thick taste
2.About bottle
- Responders prefer 350ml size bottle 4times more than 500ml
- Responders prefer paper feeling label such as “순녹차”
- Responders want non-squared shaped bottle.
