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docxEcon 445
Fruit Juice & Functional Beverage Industry
*Our industry only includes:
Sports drink, energy drink, RTD tea, fruit juice, flavored water
*Ready to drink (often known as RTD) is a term used to describe packaged beverages that is sold in a prepared form, ready for consumption.
Definition of Industry
The fruit juice and functional beverage industry includes fruit juice, functional drinks, ready-to-drink tea, and flavored water manufacturers. This industry excludes carbonated soda producers, water bottlers, and ice makers.
Major Products of Industry
The major products of this industry according to size include:
Mott’s 50 percent, same price
http://www.seriouseats.com/2008/09/motts-apple-juice-selling-50-percent-100-same-price.html
History and Important Characteristics of Three Major Company
Innovations in Fruit and Vegetable Juices, Reports and Briefs Report published by Business Insights on 05 October 2010, http://360.datamonitor.com.libproxy.lib.unc.edu/Product?pid=BI00012-046
Emerging Opportunities in Fruit and Vegetable Juices, Reports and Briefs Report published by Business Insights on 17 November 2008, http://360.datamonitor.com.libproxy.lib.unc.edu/Product?pid=BI00012-024
Vertical Integration
1.Coca -Cola
http://streetcapitalist.com/2010/02/26/the-coca-cola-company-to-buy-coca-cola-enterprises-vertical-integration-continues/
http://seekingalpha.com/article/190833-coke-wants-to-own-bottlers-again
2.PepsoCo
http://streetcapitalist.com/2010/02/26/the-coca-cola-company-to-buy-coca-cola-enterprises-vertical-integration-continues/
http://seekingalpha.com/article/190833-coke-wants-to-own-bottlers-again
3.Dr Pepper Snapple
http://www.morningstar.com/1/1/19580-dps-dr-pepper-snapple-group-inc.html
The Top 10 Soft Drinks Companies, Reports and Briefs Report published by Business Insights on 15 February 2010, http://360.datamonitor.com.libproxy.lib.unc.edu/Product?pid=BI00012-039
Horizontal Integration
"Strategic management: an integrated approach" by Charles W. L. Hill and Gareth R. Jones, page 305
http://money.cnn.com/2001/10/30/deals/coke_odwalla/
The Top 10 Soft Drinks Companies, Reports and Briefs Report published by Business Insights on 15 February 2010, http://360.datamonitor.com.libproxy.lib.unc.edu/Product?pid=BI00012-039
Ingredient trends
http://www.bevindustry.com/Articles/Feature_Articles/BNP_GUID_9-5-2006_A_10000000000000591419
Cap water overuse
(http://www.nytimes.com/2011/03/22/business/energy-environment/22iht-rbog-beverage-22.html?_r=1&pagewanted=1&src=busln)
Packaging
http://www.foodmanufacturing.com/scripts/Products-Beverage-Industry-Trends.asp
New Substitute Good
http://www.americanconsumernews.com/2009/10/coconut-water-trend-hopes-to-crack-open-the-beverage-industry.html
Consumption Trend
http://www.beveragemarketing.com/?section=pressreleases
Competition between companies
http://www.ehow.com/about_5452522_gatorade-vs-powerade.html
http://lawvibe.com/gatorade-v-powerade-the-battle-over-the-incomplete-espn-magazine-advertisement
http://www.slashfood.com/2006/11/27/pepsi-buys-naked-juice/
http://articles.latimes.com/2006/nov/22/business/fi-naked22
http://www.energysip.com/dr_amp.html
http://www.allbusiness.com/retail-trade/food-stores/4485587-1.html
