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![[전략경영] Sushi 990(스시990) 기업분석(영문)-17](http://images.happyhaksul.com/thumb/117/116974-0017.gif)
![[전략경영] Sushi 990(스시990) 기업분석(영문)-18](http://images.happyhaksul.com/thumb/117/116974-0018.gif)
![[전략경영] Sushi 990(스시990) 기업분석(영문)-19](http://images.happyhaksul.com/thumb/117/116974-0019.gif)
분야
ppt2. Current market segmentation
3. The relative brand rank in
The sushi market
Body
1. Sushi 990 introduction
2. SWOT Analysis
3. Its strategies
4. Facing problems to the company
5. Suggestions
Conclusion
Franchise expansion strategy
To overcome its capital deficiency, it has expanded its franchises
Only an initial commission
“Master Open system” program implementation
Choose the best monthly franchise to benchmark
Imitating its strategies
Those companies in the chart is almost same.
In terms of price, those companies are better than “Sushi 990”
How “Sushi 990” is dealing with those problems
Launch its new strategy : Product diversification
For example, “U-dong” has recently introduced
Not to do product diversification
Some factors signal it is time to diversify
- When it can expand into industries whose products complement its present business
- When it has a powerful and well-known brand name that can be transferred to the products of other businesses
It is not time for “Sushi 990” to diversify
- Diversification can lead it to losing core business and competency
- “Sushi 990” has no well-known brand name
- U-dong market cannot be complemented by the sushi
