분야
pptInternal Analysis
External Analysis
Strategic Option
Choice
Action Plan
Conclusion
Bibliography
How LVMH can balance the Strength of a Large company and the Flexibility and Focus of a Small business?
LVMH
Top Market Leader
The Highest Gross Margin & Royalty
Grew by acquiring others
Over 50 Brands in more than 100 countries
인수*합병을 통한 분산정책
브랜드에 대한 완벽한 애착과
동기부여, 효율성,
역동성의 지속적 유지 관리
Advantage
Advertising
International Development
Financial and Legal Services
A Learning Organization
Informal Networks and Information Exchange
Corporate Entrepreneurs
