소개글
[인터넷마케팅] 멜론 Melon 마케팅전략에 대한 자료입니다.
목차
On-line Music Industry
Melon Product Description
Melon Marketing Strategy
SWOT Analysis
Marketing Strategy Recommendation
본문내용
Place
Users can access Melon through wire and wireless internet.
Also, through the mobile phone – SK Telecom ‘JUNE’ service.
People can listen to the music whenever, wherever, whatever they want. The point that Melon overcomes place restriction can increase on-line and off-line marketing effects.
Strength
Maximum legal security for music source
- protect the copyright of music source by DRM
* Digital Rights Management:
After one month subscription period song cannot be played
Opportunity
increase of the number of charging members
depression of ‘Bugs music’
- the absence of the absolute stronger