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분야
hwpⅡ. Market Analysis -1
1. SWOT
2. Consumer Behavior
Ⅲ. Market Analysis -2
1. BCG Matrix
2. Michael Porter's Strategic Analysis
Ⅳ. STP Analysis
1.
Ⅴ. 4P Analysis
VI. Conllusion
※ Appendix
We("When Photo Meets Coffee...) provide customers with a new place where they can take picture and at the same time, enjoy coffee or tea time. So customers can take fancy pictures which will make them look like stars and also have comfortable time just like when they were in a wonderful cafe. It is a new concept of a fusion cafe- Photo meets Cafe-(the name of our photo-cafe). We deliver both photos and beverages at the same time so that we can create double value and double satisfaction. So our slogan is "Double Joy Double Satisfaction In One Place".
Reason for creating a new photo-cafe.
We could find through the research by starshot(famous digital photo chain) that there are many people who have had a boring time while wating for the pictures they took in a starshot. And we noticed there are more growing demand of the new cafe model in which people can enjoy not only sitting and drinking a cup of coffee or tea in a cafe but also wanting to have more exciting and valuable time. So we develope this photocafe as an altanative of this new demand.
