소개글
[영문] 스타벅스의 성공스토리에 대한 자료입니다.
목차
1. Introduction
2. The Key to Success
3. Starbucks in Korea
4. Main Marketing Strategy
5. Additional Marketing
6. Success Point
7. Emotional Leadership
8. Suggestions
9. Conclusion
본문내용
2. The Keys to Success
External Environment Analysis
●Michael Porter's 5 Forces
1) Threat of new entrants
2) Bargaining power of suppliers
3) Bargaining power of customers
4) Substitute products or services
5) Rivalry amongst existing competitors