![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-1](http://images.happyhaksul.com/thumb/209/208719-0001.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-2](http://images.happyhaksul.com/thumb/209/208719-0002.gif)
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![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-4](http://images.happyhaksul.com/thumb/209/208719-0004.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-5](http://images.happyhaksul.com/thumb/209/208719-0005.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-6](http://images.happyhaksul.com/thumb/209/208719-0006.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-7](http://images.happyhaksul.com/thumb/209/208719-0007.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-8](http://images.happyhaksul.com/thumb/209/208719-0008.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-9](http://images.happyhaksul.com/thumb/209/208719-0009.gif)
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![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-11](http://images.happyhaksul.com/thumb/209/208719-0011.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-12](http://images.happyhaksul.com/thumb/209/208719-0012.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-13](http://images.happyhaksul.com/thumb/209/208719-0013.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-14](http://images.happyhaksul.com/thumb/209/208719-0014.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-15](http://images.happyhaksul.com/thumb/209/208719-0015.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-16](http://images.happyhaksul.com/thumb/209/208719-0016.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-17](http://images.happyhaksul.com/thumb/209/208719-0017.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-18](http://images.happyhaksul.com/thumb/209/208719-0018.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-19](http://images.happyhaksul.com/thumb/209/208719-0019.gif)
![[전략경영] Rush&Cash(러시앤캐시) no.1 지속전략-20](http://images.happyhaksul.com/thumb/209/208719-0020.gif)
분야
ppt▶ History
▶ External Analysis
• Threat
• Opportunity
▶ Internal Analysis
• Strength
• Weakness
▶ Strategy
• Option
• Recommendation
October 4th 2007 “Ceiling rate 66% -> 49%”
The National Assembly published Revision of the Law
about registration of private financing business and protection for customers
Jan 5th 2007 Banks’ Loan Business
Red Ocean : Mortgage loan market & Enterprise loan market
Blue Ocean : Credit loan in Small-loan finance market
Profitable in terms of the sufficient industrial fund and the reliability
March 27th 2008 Gov. LMB’s financial support policy
to the populace economy
Support in having a loan of lower interest rates
from a loan of higher interest rates
.
.
.
Origin & Development
1998 Established “A&O International” (Now, A&P Financial co. Ltd)
1999-2001 Hived off subsidiary companies
(Progress, Happy Lady, Yes Capital, Partner Credit, Women Credit)
2002 The Law for Private Financing Suggested
Registered, Limited Rate of Interest to 66%
2003 Started to administer Credit Scoring System(CSS)
Have Evaluated Customer’s credit rating objectively
2004 Formulated Brand Identity as Rush&Cash
Stared to advertise in cable TV
2006 Won the 2006 Hit Products sponsored by The Herald Business
2007 Merged all subsidiary companies
2008 Have maintained No.1 in the industry for 9 years
