[조직구조] 레인콤 분석(영문)

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레포트 > 경제경영계열
2008.08.22
13페이지 / hwp
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소개글

[조직구조] 레인콤 분석(영문)에 대한 자료입니다.

I. Why ReignCom?

II. Company Introduction

III. Early Success

i) Success Factors
- Internationalization of Brand
- Product Differentiation
- Environmental Factors

IV. The ReignCom Crisis
i) Lack of Adequate Changes

V. The Structure Before Change
i) Limits caused by the Functional Structure

VI. Changes In The Structural Design

VII. ReignCom Now: How Effective Was The Redesign?

VIII. Analysis of The Structural Redesign & Recommendations

IX. Conclusion

References

본문내용

I. Why ReignCom?

The reason that we selected ReignCom as our subject for analysis is because the company is an excellent example of how an organization can take steps in changing its structure to overcome poor progress.

Surely ReignCom had good times and its success story was a famous one in the industry. Things turned bad for the company within few years, with the advent of strong rivals both in the domestic and global market. This sudden change of environment led to depressing loss in sales and measures to save the crisis-stricken company seemed inevitable, especially in terms of structure. The corporation altered several parts of its organizational structure in hope of bringing back things back to normal.

II. Company Introduction

ReignCom was established January 1999 as ReignCom Co., Ltd. in Korea by a Duk Jun Yang and his colleague executives from Samsung Electronics. Yang was a relatively young CEO born in 1951 who worked in Samsung Electronics for 20 years. ReignCom manufactures digital music (mp3) and CD players, portable gaming devices, electronic dictionaries, and other digital entertainment devices. The company is best known by its iriver brand.
iriver - ReignCom's iriver subsidiary and brand markets digital music and video players in Asia, Europe, and North America. Its line of digital music players includes both hard drive and flash memory-based devices. iriver is the virtual cashcow for ReignCom.

A nearly unique feature of the newer iriver players is the direct MP3-recording capability with selectable bitrate of internal (FM, microphone) and external (line) sources.

참고문헌

ReignCom http://www.reigncom.com

iriver www.iriver.com

iriver America http://www.iriveramerica.com/

iriver Europe http://www.iriver.eu.com/

iriver Hong Kong http://www.iriverhk.com/

Repository of Korea's Corporate Filings http://englishdart.fss.or.kr

"레인콤, 2007년 2/4분기 영업익 12억 기록 '3분기 연속 흑자 달성"
-Yonhap News 2007-7-31

“레인콤 디자인이 경쟁력”
-매일경제 2007-11-29

“첨단 IT 제품에 문화를 담는다”
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"삼성전자·소니코리아 등 거쳐 레인콤 사령탑 맡은 이명우씨"
-Seoul Shinmun 2007-12-11

#the #of #to #and #in #was #ReignCom #The #company #that

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