소개글
[조사방법] 서울시티투어버스(영문)에 대한 자료입니다.
목차
I. Introduction
1. Research Background
2. Purpose of Research
3. Concept of CTB
4. Composition Factor of CTB
II. Research Method
1. Variables
2. Study Model
3. Hypothesis
4. Sampling
5. Questionnaires
III. Analysis of Method
1. SPSS Analysis
2. Result of Research
본문내용
I. Introduction
1. Research Background
City Tour Bus was started in October 2000. Beginning of its operation, it was famous to foreigners who visit Seoul until 2002. As time goes, however, only a few foreigners are riding on CTB, although government of Seoul is still promoting it. For this reason, we are predicting that there are some problems on operation of CTB in Seoul.
2. Purpose of Research
- To analyze unpopularity of CTB.
- To know how foreigners and Koreans think about CTB.
- To find problems of CTB.