소개글
[광고학] 현대자동차 이미지개선과 브랜드 인지도 상승을 위한 프로모션 전략(영문)에 대한 자료입니다.
목차
Contents
Ⅰ. Introduction
Ⅱ. Body
1. Why eco‐friendly marketing is needed?
2. Current position of ‘Blue drive’
3. Proposal of promotion about ‘Blue drive’
Ⅲ. Conclusion
본문내용
Ⅱ. Body
1. Why eco‐friendly marketing is needed?
We all know that environment is one of the most urgent issues the world faces today. It is the issue that troubles us economically, physically and everyday in our lives. The factor contaminates the environment is also being related with the several diseases around us. Environmental issue has become an increasingly important problem that needs to be handled as soon as possible, not only for the environment but also for the people that live in. There are many local and international authorities which are trying to save the environmental problem. Globally, U.N. (United Nation) agreed to set in motion for Climatic Change Convention (CCC). And developed countries started to regulate the standard related to environment in many industries.
There are many contributors who are dealing with environmental issues and car industry is one of industries that the mostly challenged by forces in the world. Particularly, cars take part significantly in air pollution because of the fuel emissions.