소개글
[국제마캐팅] Lespo 레스포 세계화(영문)에 대한 자료입니다.
목차
1.Background Information of Lespo
2.World Bicycle Market
3.Potential Globalization Market
4.South Asia / China / EU Market
5.EU Penetration
6.Recommendation / Conclusion
본문내용
① Bicycle demand is affected by technological changes,
diffusion and short life cycles.
② These factors control the progress and guide the trends in the industry.
③ Mass-production, the age-old belief is now being
replaced by mass-customization.
World Imports.
USA continues to be the largest importing country. The country during the period registered a growth of 9.83 per cent.
The other countries registering a steep growth during the period comprised: Austria (38.95%), France (37.59%), Canada (32.944%), Italy (31.69%), and Spain (29.95%).
On the contrary, the countries registering a negative growth during the period comprised: Indonesia (19.24%), and Vietnam (17.11%)