소개글
[광고심리] 폭스바겐(Volkswagon) 광고분석(영문)에 대한 자료입니다.
목차
1.Brand analysis of Volkswagon
2.Analysis of advertising
3.The application of theory
본문내용
Internal image of Volkswagon
-Limited to only certain product
Ex) New beatle
- Lack of authentic National image
Consumer recognition about
value of regional vehicle
Need special starategy
To emphasis
-other vehicle aside from New Beatle
-maleness
-national image (German)