소개글
[국제경영] 홍진 HJC 미국진출 사례 분석(영문)에 대한 자료입니다.
목차
1. Company Intro
2. Company General Analysis
3. Points
4. Q & A
본문내용
Company Intro.
■ Information about HJC
• Site: seo ri 54-2 leedong meon yongin city Kyeonggi do
• Number of staff: 310
• Main product: motorcycle helmet
• The present condition of factory
․domestic
First factory -----> Head office and factory
Second factory -----> plastic injection molding
Third factory -----> FRP molding, needlework, painting
․overseas
factory in China -----> plastic injection molding, assembling finished product
USA corporation -----> operation and control north america
Europe corporation -----> operation and control europe country
.
.
■ Direction of business
■ Find another field of industry based on Helmet technology
■ Changing into high-tech company that adds Bio technology to Helmet technology.
■ Be a ‘Only HJC’, the best of the best, through the concentrated investment to R&D, Marketing.
■ Acquire the best competency in the market through accelerated Globalization