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[기업영어] 아디다스 비즈니스분석(영문)에 대한 자료입니다.
목차
History of Sports Company adidas
Products, Customers and Competitiors
Adidas in Korea
Operational and Sorting Highlights in 2008
Financial Highlights in first quarter 2008
Future plans
본문내용
1920~1924
Adi Dassler made his first training shoes in laundry room where his mother used to use
Adi Dassler established OHG with his brother Rudolf Dassler who established Puma in the future
He produced 50 pairs of shoes with 12 people include his family everyday
~1927
Adi Dassler rented his first factory and named 'Dassler Brothers Sports Shoe Factory ( Gebrer Dassler Schuhfabrik)’
25 people of Employees produced 100 pairs of shoes everyday
~1948
Adi Dassler and Rudolf Dassler decided to walk on their
own life
Adi Dassler established adidas which is part of his name.
And decided those 3 famous line as trademark
His brother Rudolf Dasser established company Puma
Customers
① Athletes
② Celebrities
③ Ordinary people
Men/Women
Children
Teenagers