소개글
[광고] 필립스 브랜드 마케팅전략(영문)에 대한 자료입니다.
목차
Ⅰ. Brand Introduce
Ⅱ. Brand Analysis
Ⅲ. Marketing Strategies Analysis
Ⅳ. Marketing Strategies Suggestion
본문내용
1. Philips introduce
Since 1891, Philips has had unchanged intention,
→ ‘Contribute to consumer’s life
by offering intelligence renovation in right time.’
Vision 2010
Goal grow of
health care, lighting,
consumer life style
2. PHILIPS main strategy
(1) growth of human focus stand on customer and market
(2) Through brand engagement “Sense and Simplicity”,
reinforce of brand power
(3) Through global technology, design, superior supply-chain,
consumer insight, Philips lead innovation.
(4) Develop employee’s leadership and talent.
(5) Promote high profitability by reassigning capital.
(6) Operate continuance possibility and differentiation of
energy efficiency.
3. PHILIPS’s brand engagement
Through Sense and Simplicity,
convenience
Easy to use
Intention of high technology