소개글
[브랜드관리] 프라다 PRADA USB메모리카드 생산라인 확장에 대한 자료입니다.
목차
Luxury Market
USB memory market
why PRADA?
How was PRADA®
doing In KOREA?
OUR TARGET?
What are the
marketing strategies for
the PRADA® USB?
본문내용
The size of premium market in Korea has been growing even in the situation of depression and the size of the luxury market is large.
Luxury market growth
Korean luxury market size
Brand Global ·Asia Rank
HERMES 4th (Global)
CHANEL 2nd ~3rd (Asia)
LUIS VUITTON 2nd ~3rd (Asia)
GUCCI 2nd (Asia)
PRADA 3rd (Asia)
CARTIER 5th (Global) 3rd (Asia)
BUGALI 5th (Global) 3rd (Asia)
TIFFANY 3rd (Asia)
CHRISTIAN DIOR 3rd (Asia)
FERRAGAMO 3rd (Global)
The Korean market is attractive for luxury brands.
The age of premium goods consumer are getting younger
and the portion of male consumer is growing.
Ages of Consumers
Before 2000, the 40s, 50s dominated
at consuming Premium goods
Female/ Male
Many people purchases luxury goods
regardless age and gender .