소개글
[글로벌경영] NC소프트의 중국진출 전략에 대한 자료입니다.
목차
1. Introduction
2. Motivation of entering to
China on-line game market
3. NCsoft china strategy
4. Prospect
5. An urgent problem
본문내용
Introduction
Online game development technology
World largest team of online game R&D personnel and leading technological skills(900personnel in Korea, 330 personnel overseas) ability to provide and operate major game services
Highly reliable network management abilities
Superior online game portfolio User-oriented support system
Creative cultural contents development capabilities Advanced game management tool development
A state of saturation in Korea
-decreasing a growth rate
-Necessity of the global extension
Create new user and business diversification
2. Growth possibility of the China market
-Merits in the Chinese market
Internet users are increasing and consumers’ purchasing power is continuously improving
'Han-ryu' in east Asia and a positive response to Korean game
Weak video game market compare with another part
China joined WTO and started market economy