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분야
ppt+ L’Oreal’s growth by Acquisitions
About The Body Shop
Expected Synergy
Concerned Factors
+LVMH and Sephora Case
After Acquisition & Nowadays …
Conclusion
Concept : Retailing of home-made naturally inspired health and beauty products with minimal packaging
1995 Launch online selling facility
2005 52 countries / 2045 outlets
Create a niche market
(specialized skin & hair care products)
Strongly opposed the animal testing long before EU’s ban
Strict ethical banner
☞ corporate reputation and brand value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets (Eastern Europe, South America and Asia)
2. Learn new distribution channel : In direct home sales
3. Negative image of animal testing/harmful ingredients - Body Shop’s squeaky clean image would be help for L’Oreal
