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분야
ppt2. Telecommunication Industry
3. What is CRM ?
4. CRM of SK Telecom
5. And Future?
for PRIDE
by PROFESSIONAL
trough BREAKTROUTHT
With INITIATIVE
SK Telecom is poised to lead the creation of innovative mobile lifestyle with expertise in the telecommunications industry.
Current state of Telecommunication industry
How does SK Telecom maintain their customer efficiently?
Segment Marketing
Analyzing the customer's data based on database and segment
customer's information, diversify product or service matching
customer's propensity.
In 1999 SK Telecom has highly market shares, but has structure weakness in early 20's market. Early 20's market in the future to maintain market-direction has bee
pointed out as a very dangerous problem. To solve these problems, SK Telecom designate 'Twenties 011 TTL' to attract the 20's customer.
SK Telecom began to increase rapidly target customer
base has become implementation of customer segmentation.
