소개글
[서비스경영] 이베이 EBAY 서비스경영 사례에 대한 자료입니다.
목차
1.E-bay
2.Strategy
3.Service
4.Criticism
5.Conclusion
본문내용
Strategy_SWOT
S
1:1 Customer service
Absence of the powerful competitor
First penetration
Millions of various items
Credible safety device
Benefit-base is stable
W
Side effect of Mergers and Acquisitions
Commission impression repelling of customers
Tariff or commission rubbing increase with International market advance
Insufficiency of multi national language support
.
.
.
Legal Buddy :: Safety Tool
Legal buddy program was developed in order to distinguish the goods that infringes a intellectual property.
When the goods which became a problem to intellectual property comes out, it makes a message automatically in ebay main computer.
Due to the hundreds of important enterprises classified by the types of business like software or toys, retention of the intellectual property is built in database and rightly the search is possible.