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분야
ppt2. EBAY's association strategy
3. EBAY's business extension strategy
4. Suggestion point
- development by O-media ,engineer
- according as transaction frequency of auction web rises entirely website development beginning
-From venture capital law money support receiving for on-line auction business in 1997
-In marketing field excellent Mek Hwiteumeon CEO
recruitment
4 factor of ebay success
Fore EBAY
Brand
Safety
market segmentation
EBAY 's expenses structure
-EBAY was known as shared much expense in credit card and electron settlement process to handle perfectly users' on-line settlement.
-Effort for EBAY's cost-cutting is continued, but forward biger growth is like this and it is analysis of industry that will not see cost-cutting effect percentage .
